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New Tools to Get Your Building Products in the Spec

Building products manufacturers need to get in front of architects, with the right info at the right time, to get in the spec. Sounds easy, but you know better! See what acelab and AIA are doing to transform the sourcing process, and how you can join the revolution.

Vardhan Mehta

Recently, acelab and the American Institute of Architect’s New York and Brooklyn chapters co-hosted Innovations in Product Sourcing. This event to brought building industry design, specification and manufacturing experts together to discuss how we can tackle a longstanding area of frustration: How can manufacturers get in front of architects, with the right information at the right time, and into the spec more efficiently? Lunch and Learns? Tradeshows? There must be a better way! Here is a video with highlights from the expert panel, followed by a short overview of acelab’s solution to transform this process.

Join the mission to revolutionize building product sourcing!

  • Click here to schedule a short, personalized demo of our software and see how you can improve the discovery, organization and spec’ing of your products.
  • And if you just want to stay looped on our progress over at acelab, please email us at

We started with an industry overview from renown industry consultant and advisor Tim McManus, leveraging his extensive experience with McKinsey, industry leaders and governments. Tim's themes included 4 particularly relevant to our challenge:

  • The construction industry is enormous, representing of 13% global GDP.
  • It is also extremely fragmented, with over U.S. 700 companies and 80% comprised of 10 or fewer workers. This is part of the reason most antiquated product sourcing techniques aren't working for either manufacturers and architects.
  • Construction industry productivity is flat since WWII, while most other U.S. industries up are 5-15x. Add to this the challenge that few young adults are entering the industry.
  • Construction uses technology/digital solutions less than any other industry except perhaps farming and hunting. McKinsey determined the #1 lever to improve productivity is the application of technology / digital solutions.

Our expert panel (Aaron Pine / Construction Specifications, Inc; Kimberly Kelly / Gensler; Jonah Kaplan / Workshop APD; and Matt Samson / Samson and Partners consulting and advisory) then discussed their different tips and workarounds to navigate the challenging products of discovering the right products, comparing them, and getting them into the spec.

Finally, acelab founders Vardhan Mehta and Dries Carmeliet shared the following product demo and an offer to architects and manufacturers to join our free pilot program.