Platform featuring comprehensive information on building products — including spec sheets, availability, and pricing — saves architects time and generates sales for manufacturers
NEW YORK, July 14, 2021 — Acelab, the digital marketplace connecting architects and manufacturers of building products, today announced $3.5M in seed funding. Pillar VC led the round, and additional investors included Alpaca (formerly Corigin), Draper Associates, MIT MET Fund, Emily Fairbairn and Erik Jarnryd.
“Having studied and worked as architects, my co-founder and I have seen firsthand how many hours architects spend on gathering information about building products — from sifting through manufacturing brochures and spec sheets, to contacting sales people with questions about product specs, pricing, and availability,” said Vardhan Mehta, co-founder & CEO at Acelab. “For architects, our platform allows them to spend more time designing, and less time on the busy work involved in product sourcing and specifying. For manufacturers of openings, curtain walls, facade systems, and countless other building products, Acelab can help them increase visibility and get in the spec.”
The Acelab platform features:
- Product library and comparison: Acelab’s robust filtering options, testimonials, certifications, and downloads help architects find the right building products for their projects. Architects can also customize and configure products to make informed decisions.
- Price quotes, lead times, and spec sheets: Architects can receive accurate price quotes, lead times, and spec sheet drafts directly from the Acelab platform.
- Manufacturer database management and analytics: Building product manufacturers can use Acelab to reach new customers, and interact more efficiently with existing customers. The platform’s easy-to-use database structures and upload mechanisms allow manufacturers to customize and manage their product catalogues. Manufacturers can also take advantage of Acelab’s data analytics for product views, visitor lists, geographic information, and other ROI metrics.
“It’s challenging for architects and building products manufacturers to coordinate, especially in this time of supply chain interruptions,” said Russ Wilcox, partner at Pillar VC. “Acelab’s platform makes it easy for everyone to stay on the same page. Architects can select and specify exactly the right products, manufacturers can sell more efficiently, and builders waste less time returning wrong orders.”
Acelab was founded by graduates of Harvard University and the Massachusetts Institute of Technology (MIT). In 2020, the company won the Harvard Real Estate Venture Competition, received grants from MIT DesignX and MIT Sandbox, and was a finalist in Harvard Innovation Lab’s President’s Innovation Challenge.
“Through the incubator programs and startup competitions we’ve been a part of over the last two years, Vardhan and I have seen firsthand what a significant need and appetite there is for a platform that helps supply and demand sides interact with each other across the multiple stakeholders involved in the project pipeline — architects, developers, contractors, manufacturers, suppliers and distributors,” said Dries Carmeliet, co-founder & COO at Acelab. “As we look to the future, Acelab is well-positioned to become the world’s first vertically integrated building products platform.”
Acelab is currently running a pilot of its platform with leading architectural firms and manufacturers from across the U.S., in preparation for a general availability launch. The company is also working on select pilot projects through the Design For Freedom movement, organized by Grace Farms Foundation.
Acelab is the building products marketplace that connects architects and manufacturers. To learn more, visit www.acelabusa.com.